In recent years, large capacity bottles have indeed been abandoned to some extent by the sales market. This is mainly due to changes in drinking culture and an increase in health awareness among consumers such as young people and women. People are more concerned about health and moderate drinking. Large capacity bottles tend to promote excessive drinking, so they do not meet the consumption needs of modern people to some extent.
In addition, with the continuous development of packaging technology, more and more alcoholic products can be sold in small and personalized packaging, which also makes the market demand for large capacity bottles gradually decrease.
However, there are still some alcoholic products that are sold in large bottles, such as champagne and high-end red wine. These products usually need to be used for special occasions or as gifts to others, so they require more exquisite and high-end packaging.
The trend of personalized packaging and small-volume drinks has shown a significant growth trend in the market, so it is foreseeable that this trend will continue to be mainstream in the future. This is mainly due to the following reasons:
Firstly, with people’s increasing emphasis on health and changes in personal consumption concepts, people begin to pay more attention to moderate drinking and personalized consumption experiences. Small-volume drinks and personalized packaging can meet these needs, making it easier for people to control their drinking volume and satisfy their personalized needs.
Secondly, with the development of technology and production technology, the cost of producing small-volume drinks and personalized packaging is gradually decreasing, which makes this method more competitive.
Small bottles of alcohol are usually used to provide beverage services on airplanes, and these small bottles usually contain a certain amount of alcoholic beverages such as whisky, tequila, and vodka. Airlines usually provide free beverage services in business class and first class, while economy class passengers need to pay extra to purchase drinks and snacks.
In addition, small bottles of alcohol can also be sold as gifts or souvenirs. They usually have the logo of the airline or patterns such as airplane models. Some people also like to collect small bottles of alcohol from various airlines during their flights, as one of their travel souvenirs.
When new products are launched, businesses often use small bottles as giveaways for tasting in order to attract more buyers. The benefits of using small bottles for tasting are mainly as follows:
- Convenient to carry and distribute: Small bottles are usually more lightweight and easy to carry and distribute than large bottles, making them suitable for use in different occasions and environments, such as in market promotion activities, providing beverage services in restaurants or bars, etc.
- Reduce costs: Using small bottles can reduce beverage waste and loss, thereby reducing the costs of liquor merchants. At the same time, small bottles can also reduce packaging and transportation costs because they are usually smaller and easier to store and transport than large bottles.
- Convenient for tasting: Small bottles usually contain a certain amount of the beverage, making it easy to taste and compare, suitable for use in wine evaluations, wine tasting events, etc. In addition, due to the small size of the bottles, it can avoid excessive consumption of alcoholic beverages, making it safer and healthier.
- Increase brand awareness: Small bottles usually have the liquor merchant’s brand logo and information printed on them, which can increase brand awareness and attract more consumers to try and purchase beverages from that brand.